Starling Bank - Fintech
Starling Bank is an award winning mobile only bank based in the UK. You can manage your money via the app, it gives you real-time notifications, daily spending at a glance, you can keep track of your monthly payments, manage your overdraft and lock/unlock your debit card if you lose it.
My role was to rebrand and redesign the website, also working on illustrations and icons for the website and part of the app, also coming up with ideas for social media content, then developing them into final designs and animation.
My role: Art Direction | UI/UX design | Illustration | Branding | Strategy | Social media
Website design:
Teaser campaign
The client wanted a quite abstract but visually engaging animation to be used as a teaser campaign in all social channels. Starling Bank app uses a distinctive ring circle as a visual element to show a user’s spending journey each day. The ring breaks up as the user makes a transaction each time, I wanted to use this to tell the story, taking the viewer from a 2D to a 3D world as if you’re entering the app and inspecting the ring up close. I created a storyboard and art directed the 3D animators.
Social media content
I worked with a copywriter creating a set of 'urban dictionary' style post each week for FB & Twitter, they had very high engagement rate throughout the campaign period.
Illustrations & icons
In-app illustrations: Working closely with the UX team and I designed a set of illustrations for the travel section of the app to showcase some of the key features, such as no withdrawal fees when card is used abroad, lock and unlock card if lost or stolen, and receiving real-time notifications when you spend.
In-app icons: I created a set of icons for the spending categories.
T-shirts & Tote bags illustrations: These designs were used on T-shirts and tote bags for giving away in events & conferences. The robots represent the different people that work in Starling Bank: designers, developers, money experts, customer service team and ideas people. These were very popular at events, often with people twitting afterwards wearing them.
